Publish your web site and you'll be inundated with more business than you can handle?? Well, maybe not. You can ask yourself (and your web designer) why you're not making money from your web site - and here is some of the information that you need to know to make your web site appear in the top of the search engine results for your chosen key phrase.
The internet is a brilliant tool for marketing your offline business or for making a living entirely online. Countless companies have mastered the art of ecommerce and now receive a substantial portion of their income from the web. But as a start-up company on the internet, that effectively means that the competition is ferocious and getting to the top of the search engines for any keyphrase or word takes a lot of work. Ask yourself how many times you click on a link in the first page of results on one of the search engines - and how infrequently you surf to the results on page 20 or 31 or further.
Publishing your web site is just the start of the strategy of making a living online. I heard someone recently recommend that you choose to spend less money on the design of your web site, leaving more money in your web marketing kitty to promote your web site effectively. I think that this is a masterful piece of advice. The internet is only going to pay dividends for you if you understand that you must get your web site to the top of the results, beating your competition. To do this might take six or more months - so you can not afford to delay taking action.
What can you do to improve your results?
Search engines "spider" links. In other words, a search engine will read a page of your text (not your images, flash, etc.) and, when they come to a hyperlink to another page or another web site, they will go and read that information as well. If you have links on many other web sites which lead back to YOUR site, then the search engines will consider your site is more important and you will start to improve your rankings in the search engine results.
You should
- Add your web url and your best keyword search terms into web directories.
- Publish articles about your business in article directories - and you will be allowed to leave a link back to your web site in the "resource box" - a profile of you, the author.
- Take part in discussion forums and, depending on the site, edit your signature block in EACH site, so that there is a live hyperlink back to your web site.
- If you arrange a link exchange with another site, you must be aware that linking to a bad web site can hurt you considerably. So try to choose only reputable companies or web sites when you are trying to arrange a link exchange.
- Use Pay-per-click search engines to bring traffic to your web site (this can work very well when you are selling products or services.
Now, I promised you a free tool to check your "Link Popularity" - this software runs on PCs. I use it to check and see how many links there are to my web sites - and I can also use it to check on the link popularity of my major competitors. This is REALLY USEFUL!!!! - and is helping me get my sites to the top for my chosen key words.
Margaret
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